(It's been forever since I updated this post and I've probably lost most if not both of its regular readers. With this I hope to return to writing a regular post and regain my loyal readership)
Out of the blue, it was announced this week that Radiohead will be letting fans choose the price they want to pay for their new album. If you want the album for free, it's free. If you think it's worth 20 bucks then pay 20 bucks. The industry has been talking about this like it's the start of a revolution.
Former Warner recording artist Jane Siberry has been using this model for years. Her music has been sold exclusively on her website for years. She has a suggested price for people to pay but welcomes whatever they are willing to pony up. Peculiarly, she says that most people are willing to pay more than the suggest price.
A revolution has begun. Just a lot sooner than you think.
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